macro work

Right. So, I’m trying to get my act together on the design front after 3 years of working for myself and get a site launched. Well, beyond the joys of 99% content free information contact forms. Fine. The issue being that on the print work, the easy route is rendering JPEGs from InDesign or Illustrator and throwing them up on the site. Okay. “Throwing them up.” isn’t the best phrasing to go with.

boundary 2 detail

It seems the right solution is to shoot them. (Which is why I’m posting about it here.) This isn’t easy. Do I shoot it straight up? (If that’s the case am I just taking the long way to deliver, flat, boring, two dimensional images?) Or do I play with depth of field and try to make them interesting beyond just a simple design sample? I think it’s the later. If I throw in the towel and acknowledge that there’s nothing the same as holding a sample in your hands, pawing through the pages, seeing the way the piece comes together, etc. Then I get some creative license.

That’s good. And horrible all at the same time.

Anyhow, this is a cover for boundary 2 a journal published by Duke University Press. Ed. offices up at the University of Pittsburgh. Speaking of design, I need to get back to it. There’s another of these covers on the horizon.

Off to Atlanta tomorrow for the Doublecross challenge. Sadly, I’ll more than likely not bring the big camera so no action shots.